greater exposure
to
consumers who have access to internet. Australian_Bureau_of_Statistics_report
that during the year 2006/2007, 11.3
million Australians were accessing
the internet. Potential customers want to know more about the
businesses they are dealing with and immediately turn to the
internet to find this information.
your customers with a level of trust and increased
confidence in your service or
product
readily available information
about your organisation e.g. services you provide or products
you stock, staff profiles and photographs, prices, contact details,
opening hours, enquiry forms, etc.
credibility and professionalism
to your business, especially when the site is well designed,
displays pertinent information, is pleasing to the eye and easy
to navigate.
a professional email address
e.g. "karen@ focussedonline.com.au" rather than "karen@hotmail.com".
When a web site is designed, web hosting is also arranged. Web
hosting generally includes email addresses ending with your
domain name.
cost-effective
and efficient marketing, especially when you consider the cost
of print or TV advertising.
the ability to compete
with larger and CBD competitors. Small
to medium, suburban businesses or businesses in remote locations
will benefit by being able to promote their company through
the internet in the same manner as the larger businesses.
a potentially global customer base through
an on-line presence. This will increase exposure and opportunities
to promote your product and/or services to national and international
consumers.
tax deductions (against income
generated from your business). The cost of having a web site
developed for your business can generally be
claimed as a tax deduction.
customers with information about your business all
day, every day. Your web site
will be open when your business is closed.
comprehensive web site statistics
which are provided by most web host providers. These statistics
can provide important information such as the effectiveness
of marketing campaigns.
Web site statistics can include >>
